Home sweet home!
SXSW 2011 is now officially in the books, and it sure was one for the ages...
6th Street - click to enlargeI personally was at the 2 of the 3 biggest news-worthy events that took place in Austin this past weekend: a crane collapsing on the crowd just before OMD was set to take the stage at Stubbs on Friday night (the crane literally missed me by a mere 2 feet, very scary!), and the Kanye West/Jay Z (and many other big names!) performance at the Vevo Power Station. (The 3rd incident was a riot that broke out during Death From Above 1979’s set at Cedar St Courtyard on Saturday night).
On Thursday Adam Zacks and I were able to attend a breakout session titled Your Music Here: New Models in Brand Collaborations. It was moderated by Don McKinnon, President of Content for (RED) Nights and the founder of Hear Music (Starbucks). Panelists were Geoff Cottrill (Converse, Inc), Emmanuel Seuge (Coca-Cola), Sol Guy (Rebel-One, K’Naan manager) and Christina Speed (Patagonia). It was very interesting to hear representatives from these large corporations speak about the importance of music and organic collaborations with artists and how new partnerships are forming as a result.
For example, they spoke about the creative process behind K’Naan and Coca-Cola for the 2010 FIFA World Cup ™, and how good music is what drives people to want to be involved with a specific organization, or support its products. It was also interesting to hear Geoff Cottrill from Converse talk about how a shoe company has become ingrained in the punk rock culture simply by artists wearing their product. They have now begun focusing on artist collaborations and have even gone as far as creating a music studio in New York City that will allow artists with little to no means of getting their music heard out to the masses. Converse has created a state of the art recording facility and will give 100% of the right to any music recorded there to the artist themselves.
STG has worked with Don and (RED) Nights on a number of occassions, most recently for Corinne Bailey Rae. (RED) Nights is a way to help fight AIDS in Africa by having artists contribute money from each ticket sold at their show donated to the cause. STG is currently working with the (RED) Nights team to do more shows with artists to benefit this.
As for music, while I didn’t catch as high a number of acts as Ryan Cook did, I made up for it in quality. In no particular order, here are the artists I was able to see while in Austin: The Lonely Forest, The Kills, Bad Brains, The Head & The Heart, Yuck, TV on the Radio, John Legend, Kanye West, Jay Z, Kid Cudi, Pusha T, Big Sean, The Vaccines, Wye Oak, Charles Bradley, Wanda Jackson, Macklemore, Wild Orchid Children, The Redwood Plan, Starf*cker, Capsula (thanks for the tip Christopher Nelson!) and others I can’t recall at the moment ;)
TV on the Radio - click to enlarge
Charles Bradley - click to enlarge
The Kills - click to enlarge
The Lonely Forest - click to enlargeThe SxSeattle party was a smashing success. While this year’s venue was a little bit off the beaten path (at Copa) it was still a well attended showcase and Seattle came out and supported the artists en mass. I was able to get a few photos from the party (look for the killer STG banner!)

Fences - click to enlarge
Macklemore - click to enlarge
All in all it was an amazing time, and it was so nice to see Seattle peeps having a great time and representing the best our fine city has to offer. I’m so happy and proud to be a part of the music community in Seattle, especially here at STG!!! Yes, I am very lucky.
Cheers,
Jason Ross
STG Concerts Marketing Manager